Megabass Magdraft Swimbait Lure

The birth of Megabass® in the U.S. is the stuff of legend, involving a cross-country trek in the early 90’s, in which the Megabass designer / CEO, Yuki Ito, challenged pro staff of local stores and area pros to one-on-one fishing duels. If Yuki Ito won, the store had to buy his lures; if the U.S. angler won, then Yuki had to buy local tackle from the store. This approach, combined with the quality and flat out fish-catching ability that was evident in Yuki’s handcrafted Megabass equipment, succeeded in convincing stores to take on this premium imported tackle. Today Megabass continues this tradition of innovation, quality, and custom handicraft, never losing sight of the angler’s hands for which each Megabass product is painstakingly made.